.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3764561b5fe993befe8e2d1f6915dbe9"] { padding-bottom: 20px;margin-bottom: 20px;border-bottom: 1px solid rgba( 238, 238, 238, 1 );grid-template-columns: minmax(0, 0.335fr) minmax(0, 0.665fr);grid-column-gap: 35px;grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3764561b5fe993befe8e2d1f6915dbe9"] > .tb-grid-column:nth-of-type(2n + 1) { grid-column: 1 } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3764561b5fe993befe8e2d1f6915dbe9"] > .tb-grid-column:nth-of-type(2n + 2) { grid-column: 2 } .tb-fields-and-text[data-toolset-blocks-fields-and-text="c503856a83bbebfc4d0b3a12542e8abc"] { font-size: 15px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="c503856a83bbebfc4d0b3a12542e8abc"] p { font-size: 15px; } h4.tb-heading[data-toolset-blocks-heading="aadb7a8a160372f42e266d28132012e8"]  { margin-top: 10px;margin-bottom: 15px;margin-left: 3px; }  .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="3034fbe886c11054e95b46b09d3e4112"] { display: flex; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="7e158918a14d2587ac94f4567742c742"] { max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="7e158918a14d2587ac94f4567742c742"] img { border-radius: 20px; } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="3affd9ce786bc7926db722d7c6d8822b"] { padding: 0px;margin-top: 100px; } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}h3.tb-heading[data-toolset-blocks-heading="73011aa30fd9dd6ba57976ba0e15435e"]  { margin-top: 45px;margin-bottom: 20px; }  .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="b7d663862051806dd4e60b2962bd3ef5"] { max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="b7d663862051806dd4e60b2962bd3ef5"] img { border-radius: 20px; } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="c440e46e88a382c5cda7f05f23b080bf"] { padding: 25px; } h1.tb-heading[data-toolset-blocks-heading="a7712300eb7184fa45b0541f8544b4e5"]  { text-align: left; }  .tb-fields-and-text[data-toolset-blocks-fields-and-text="2d9231555c509a860f023d62601b6e62"] { font-size: 13px;letter-spacing: 0.5px;color: rgba( 110, 110, 115, 1 ); } .tb-fields-and-text[data-toolset-blocks-fields-and-text="2d9231555c509a860f023d62601b6e62"] p { font-size: 13px;letter-spacing: 0.5px;color: rgba( 110, 110, 115, 1 ); } @media only screen and (max-width: 768px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3764561b5fe993befe8e2d1f6915dbe9"] { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3764561b5fe993befe8e2d1f6915dbe9"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 }  .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="3034fbe886c11054e95b46b09d3e4112"] { display: flex; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-container .tb-container-inner{width:100%;margin:0 auto}  } @media only screen and (max-width: 480px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3764561b5fe993befe8e2d1f6915dbe9"] { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3764561b5fe993befe8e2d1f6915dbe9"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 }  .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="3034fbe886c11054e95b46b09d3e4112"] { display: flex; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="b7d663862051806dd4e60b2962bd3ef5"] img { border-radius: 20px;padding-right: 30px;padding-bottom: 0px;padding-left: 30px;margin-bottom: -30px; } .tb-container .tb-container-inner{width:100%;margin:0 auto}  } 

February 6, 2024 by Nick Swenston, C&SM Head of Creative

Breathing New Life Into an Existing Brand

In the ever-evolving landscape of technology and communication, established businesses need to rethink their brand strategy. If you’ve been relying on a static brand presence, it’s time to make your brand actively communicate and thrive in the dynamic market. Let’s explore how you can leverage what you already have to drive growth.

Assess Your Current Brand Elements:

Logo refresh:

If your logo has been around for over a decade, consider giving it a modern touch. A talented designer can quickly tweak it to align with current design trends. Your logo is the face of your brand, so ensure it accurately represents your company.

Website overhaul:

Your website is often the first interaction a potential customer has with your business. Check when it was last updated, and evaluate if it reflects your company’s current identity. Collaborate with a marketing partner to bring it up to speed and optimize it for user engagement.

Content is king:

Examine the content on your platforms – photos, videos, and written copy. When were they last updated? Utilize the power of your team and their smartphones to capture fresh content. Select the best visuals, complement them with compelling copy, incorporate your updated logo, and start posting. Consistent, quality content will breathe new life into your online presence.

Small changes, big impact:

It’s not always about major overhauls; sometimes, it’s about repackaging what you already have. By making small changes, you can significantly impact your brand’s influence. Remember, as a business, you are in the business of influence.

In today’s digital age, a thriving brand goes beyond mere existence. It requires active communication, a modern image, and engaging content. Take the time to assess and refresh your brand elements – from the logo to the website and content strategy. By leveraging what you already have, you can revitalize your brand and position your business for growth in an ever-changing market.

—