Norchem is a family-owned and operated clean technology firm founded in 1989 and based out of Los Angeles, CA. They specialize in developing sustainable laundry chemicals and programs, water purification and recycling technologies, industrial software, and custom stainless-steel fabrication. Their solutions and services are designed to minimize their customers' environmental footprint and incorporate cutting edge technology with products designed and built to the highest quality standards.
Norchem enlisted the services of Clean & Simple Marketing increase brand awareness in their target markets. New logos were created for the different divisions that make up Norchem, and we overhauled the style guide and website to create consistency across divisions.
Insourcing
Our work with Norchem included the insourcing plan, which involved hiring and training a marketing coordinator who is on the ground to help facilitate and coordinate communications and day-to-day tasks. Many people could benefit from the availability of a local marketing employee, but hesitate to hire someone because they don't have the time to train the person, or might not even know how to train them if they don't have marketing expertise. The insourcing plan is perfect for these clients who want to grow faster.
The total package
As part of Norchem's marketing package, Clean & Simple Marketing designed a trade show exhibit for Norchem's presence at The Clean Show. It included brainstorming, making layouts, developing the messaging and design, and creating custom videos.
Norchem Corporation – Our Story
The Clean & Simple Marketing team has traveled across the country to capture and elevate the Norchem brand exposure.
Complete rebrand
The complete rebrand involved the design and production of business cards, company signage, digital and print marketing materials, and more.
Strategic gifting
Norchem created the Sustainability Stewardship (S2) Award that recognizes their Water Technology customers and their efforts in creating a conservation-focused approach to their operations.
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